Visit my cube and you’ll see I’ve already posted the 2010 FIFA World Cup South Africa™ schedule. Because I’m English and most of my teammates here are Americans, I expect a little extra drama this year, when England and America meet June 12th.
The popularity of soccer is growing rapidly in America, particularly in cities with soccer stadiums. And, just like American football, liquor stores, supermarkets, bars, restaurants and other retailers can benefit from soccer-themed promotions that coincide with the tournament.
If soccer is as foreign to you as American football is to me, check out our Soccer Store for ideas for your soccer-themed campaign. The store includes some great products and some nifty phrases you can use to jumpstart your campaign planning.