|It’s small, it’s fast, it’s powerful, it fits in the palm of your hand and you can take it anywhere.Need a hint? Check your pocket or your purse. It’s your mobile device. Mobile devices can be used for chatting, playing, banking, shopping, working … and donating. And, since 90% of the U.S. population owns a mobile device, you can’t afford to ignore this preferred method of communication.If you aren’t convinced of the mobile device’s power yet, there’s more. In the next five years, more people will connect to the Internet via mobile device than a personal computer; and, this behavior is impacting sales. On December 26, 2011, 11.3% of sales were made from mobile devices, compared to 4.3% sales in 2010. Mobile giving is up, too. ASI partner Informz also found that, among its non-profit clients, mobile readership of email has more than doubled in the past 12 months.
While you may feel mobile communication is like the speed-dating version of solicitation, remember that donors are looking for ways to connect with your cause on an individual and convenient level. Here are some ideas to nurture your mobile giving strategy:
Mobile marketing for cultivation
Mobile marketing for donations
Putting the two stages of initial interest and donating together, the variety of methods for successful cultivation are exciting. Work with your marketing, development, finance and IT teams to implement an effective mobile donations strategy that will take you through all five stages of cultivation, right from the palm of your hand. And, if you would like to learn more, read our Blue Paper® on the subject!
Hepburn, Aden. “Statistics: The Growth Of Mobile Into 2011.” Web log post. Digital Buzz Blog. 21 Nov. 2010. Web. 17 Jan. 2012.
The Mobile Internet Report: Ramping Faster than Desktop Internet, the Mobile Internet Will Be Bigger than Most Think. Rep. Morgan Stanley & Co. Incorporated, 15 Dec. 2009. Web. 17 Jan. 2012.
Farfan, Barbara. “2011 U.S. Christmas Holiday Shopping Retail Data, Statistics, Results, Numbers and Year-Over-Year Comparisons Roundup – Complete U.S. Retail Industry Christmas Holiday Shopping Results.” About.com. 29 Dec. 2011. Web. 17 Jan. 2012.
Alves, Bob. “What Non-Profits Need to Know Before Jumping on the Mobile Bandwagon |.” Nonprofit Technology | Technology Nonprofit | Nonprofit Software | Fundraising Software I Fund Accounting Software. Nonprofit Technology News, 15 June 2011. Web. 11 Jan. 2012.
Choney, Suzanne. “Mobile Giving to Help Haiti Exceeds $30 Million – Technology & Science – Wireless – Msnbc.com.” Msnbc.com – Breaking News, Science and Tech News, World News, US News, Local News- Msnbc.com. MSNBC, 21 Jan. 2010. Web. 11 Jan. 2012.